WRG appoints new CEO

Agency WRG has appointed Russ Lidstone, former chief executive at advertising firm Havas Worldwide, as its new CEO.

WRG's new CEO Russ Lidstone
WRG's new CEO Russ Lidstone

WRG intends for Lidstone’s integrated agency background to bring a ‘new dimension’ to the agency, where he will focus on placing brand experience at the centre of communications and engagement.


4 things you need to know about WRG's new CEO

WRG hires global business director for Shell account


Lidstone has been credited with instigating the integration of digital, PR and advertising during his six-year tenure as CEO of Havas Worldwide, as well as evolving its social, SEO and channel capabilities.

He has over 20 years’ experience in marketing communications as an agency strategist and CEO, having started his career at Coca-Cola before going on to hold planning and leadership roles in integrated advertising agencies including McCann, Butterfield Day, HHCL, Lowe and JWT.

WRG stated that Lidstone’s background will be ‘instrumental’ in ensuring it remains at the cutting edge of experiential communications.

Ian Plummer, chairman of WRG, said: "WRG prides itself on staying ahead of the curve in the ever-changing, fast-paced world of comms. Our priority is finding the most innovative, exciting ways to engage audiences for our clients. 

"We believe Russ is the right person to lead us onto the next level. He has an enviable track record and brings not just the experience of running an international agency and leading blue-chip organisations, but a genuine enthusiasm and ambition to WRG; the sort that will appeal to existing clients and a whole host of new brands and businesses that are looking for gold-standard comms."

Lidstone said: "It’s a privilege to take the reins in what for me is the dream job at such an incredibly exciting time in the experiential industry, with more brands now looking towards using immersive creativity to drive engagement. The work WRG is already doing in this space, as well as its plans to innovate, is breaking down the walls of traditional comms.

"My priority in the first few weeks will be to listen, meet as many of WRG’s existing clients as possible and visit our key offices in Asia, the US and Europe, as well as exploring new client opportunities."

Lidstone will divide his time between WRG’s headquarters in Manchester, its London office and its operations in Hong Kong, Philadelphia and Basel. David Sharrock will continue in his post as the COO and CFO.

Read our interview with WRG's new CEO here.

More hire stories:

TRO hires 20 new event operators

Ashfield Meetings & Events appoints business analyst

SPARK THINKING hires creative lead

• For more breaking news, in-depth features and case studies, sign up to C&IT Magazine's daily Newstracker here

Have you registered with us yet?

Register now to enjoy more articles
and free email bulletins.

Register now
Already registered?
Sign in
Why should events be sustainable?

Why should events be sustainable?

A panel of event professionals at the C&IT Corporate Forum discussed the issues surrounding sustainability.

5 macro-trends that could disrupt the MICE industry

5 macro-trends that could disrupt the MICE industry

PCMA report suggests biodegradable, 3D-printed meeting spaces could be part of the industry's future.

C&IT launches top incentive agency survey

C&IT launches top incentive agency survey

This year's State of the Industry: Incentives Report will include the Top 20 Incentive Agencies in the UK.

FIRST appoints chief people officer

FIRST appoints chief people officer

In the newly created role, Jeanelle R. Beach will oversee the People & Culture Team for all FIRST global offices.

The rise of rooftop venues

The rise of rooftop venues

More and more rooftop spaces are popping up in exciting locations around the world, says Tobacco Dock's Jonathan Read.

Profit warning issued by Ryanair

Profit warning issued by Ryanair

Airline reduces profit expectations by £88m, blaming drop in fares caused by competition during winter.

'Waste can be reduced if the client, organisers and caterer work together'

'Waste can be reduced if the client, organisers and caterer work together'

Allan Heard from 30 Euston Square explains how both food and other forms of waste can be tackled through closer collaboration.

Robots don't always make the best staff

Robots don't always make the best staff

The Henn na Hotel in Japan is 'firing' its robot staff after they failed to reduce costs or workload for employees.

Overcoming event preconceptions

Overcoming event preconceptions

Why event planners should reconsider their initial thoughts about different venues, brands and destinations.

If an event manager had overseen Brexit...

If an event manager had overseen Brexit...

'I can't help but think we'd be in a better place than the one we're in now,' says Alex Hewitt, CEO of AOK Events.

LATEST JOBS