Moy, who died on Monday (16 May) aged 77, was described by colleague and friend John Fisher, who now owns FMI Group, as a "first-rate people person."
"Suppliers and clients and staff all loved working with Tony. He had no edge. He just concentrated on doing the job and he got it done in a gentlemanly manner. I will miss his enthusiasm," said Fisher.
He continued: "We go back a long way. I first met Tony in the late 1980s when I was working for an insurance company doing incentives and rewards and he was running Page and Moy Travel.
"He was keen to get into the incentive business and asked me to join a new start-up venture called Page & Moy Motivation, which later became Page & Moy Marketing and then was shortened to P&MM.
"We built up the company over nine years in the 1990s to 125 people and we had a great time. Incentive travel was a huge business in those days - it was a time when budgets were large and we did Concorde charters and back-to-back cruise charters."
Moy and Fisher sold their interests in the business in 1998, and P&MM went on to become Motivcom.
Fisher added: "A lot of the people who worked with Tony went on to launch their own agencies and some of the big names in the industry today like BI Worldwide were started by people who began life at Page & Moy Travel in Leicester. He will be sadly missed."
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