Shipley’s role will aim to bring together the agency’s business development, sales support and marketing teams, along with the client relationship holders.
It will entail thorough company research and analysis for both existing and new client accounts to ensure that the business solutions provided get to the heart of the issues within client businesses and their working environments.
Shipley first joined Ashfield Meetings & Events in 2013 as a sales support executive and has spent the last three years developing and communicating event concepts through proposals. Her new role will also be in place at Ashfield Meetings & Events’ sister brand, SPARK THINKING.
Andrew Winterburn, global business director at Ashfield Meetings & Events, said: "We are really excited to finally have Rebecca in her new role. She has a huge amount of experience to bring to the position that we are confident is going to add value to both our business and client projects."
Shipley added: "I’ve been interested in research since education and took on my first research role at university as an assistant to one of my lecturers.
"I really enjoy trying to get to the root of the issue at hand, understanding why things work, why people behave the way that they do, how we can react differently and try and anticipate changes that are coming.
"I am really excited to start working more closely with the business development team and to really get under the skin of our current and potential clients."
More agency news:
• For more breaking news, in-depth features and case studies, sign up to C&IT Magazine's daily Newstracker here