The incentive trip was split into two large groups of 4,000 delegates arriving on different days due to sheer size. During their trip, both groups visited popular attractions such as Gyeongbokgung Palace, Namsangol Hanok Village, and the traditional Insadong Street, as well as shopping at the popular commercial area of Myeongdong.
The Seoul metropolitan government, the Seoul Tourism Organization, the Korea Tourism Organization and the Ministry of Agriculture, Food and Rural Affairs arranged for two special dinners and concerts for both groups. The evening menus included the traditional Korean stuffed chicken soup dish of samgyetang, while the entertainment was popular Korean singers.
Prior to the dinners and performances, food trucks, a currency exchange truck, and several booths with cultural activities and crafts and performances were set up at the Banpo Hangang River for the groups to enjoy.
Seoul organised site visits for the incentive and also saw to the major logistical arrangements, including 34 flights, 16 hotels, and 100 buses. Support services such as financial subsidies, airport greeting messages and welcome kits were also provided by Seoul.
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