The new operators, who will supplement TRO’s existing workforce of 45 staff, will be part of the ‘team on the ground’, responsible for transporting kit, setting-up and managing events and activations for clients. Amongst the newest recruits there are skills in carpentry, engineering, customer service and sports coaching, as well as those with military backgrounds.
See also:
TRO to launch new retail division
TRO expands into Italy with Milan agency partnership
"We have purposefully selected candidates with diverse backgrounds in order to match skills and personalities with our clients’ brands," said Gary Wootton, operations director at TRO. "Having a mechanical background, for example, is advantageous to some of our automotive clients whilst those with a keen sports interest match well for brands like Lucozade.
"To get to this point we have been on an intensive three month recruitment journey including four assessment days as well as the two week training course the team are currently participating in. Event operators can be the final TRO touchpoint at an event so it is hugely important that we invest in a thorough recruitment and training strategy to ensure we deliver the very best team in the industry and are truly experts at all levels of creating and delivering brand experiences."
More:
TRO expands team with three hires
TRO records 3.7% drop in pre-tax profit following investment
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