In line with its strategic five-year business plan, the company is committed to further strengthening its brand and increasing guest satisfaction. The brand will operate 68 NH Collection hotels worldwide by the end of 2016.
"This launch brings us one step closer to our vision, which is that one day, whenever anyone contemplates a trip to a city for an overnight stay or meeting, for business or pleasure, they will always ask themselves if there is an NH hotel at their destination," said Federico González Tejera, global CEO of NH Hotel Group.
Technology is at the forefront of the new hotels with large-scale LED displays in public areas, atmospheric video effects and 3D holographic projection technology available for meetings and events.
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