Amway chooses Principal London DMC for UK event

Principal London DMC will provide event organisation and destination management services for more than 7,000 delegates over the next two years, after winning four pitches including Amway.

Anupa White, director of Principal London DMC
Anupa White, director of Principal London DMC

The first of the four major events is taking place in London for direct-selling brand Amway this week, with more than 300 international delegates attending from China and the US. They will take part in a series of bespoke events and activities created to showcase the best of London’s iconic landmarks, history and venues.


Amway China books New Zealand's largest ever incentive trip

Principal Global Events expands team


Janine Smith, event planner of the meetings & events global sales division for Amway USA, said: The Principal team really listened to us when we spoke about the group and provided great, high-end options, that were really tailored to us specifically. You provided great enthusiasm for your job, your company and the City of London."

Other wins for the DMC, which launched in 2013, include a partnership with AIM Group International's Vienna office during the Annual ECTRIMS Congress in September 2016; a partnership with venuesworld.com as the preferred destination management services provider in the UK for a number of events in London and Edinburgh; and the appointment as the destination management services partner for the United Grand Lodge of England.

Anupa White, director of Principal London DMC, said: "We are pleased to have been chosen as the DMC partner to the United Grand Lodge of England and we are very much looking forward to helping them celebrate this significant 300-year anniversary event in London in October 2017."

More:

Mazda Germany heads to Mexico for dealer incentive

Case Study: Mercedes-Benz Caribbean incentive

The Caribbean: Dominican Republic incentive itinerary

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