The coalition has already seen expanded services in corporate events, conventions, trade shows, and employee programmes.
Mill Publicitá, which will now be known as MILL GPJ, will handle creative and production assignments from brands in fashion, automotive, finance, food, and beverage, as well as a range of business-to-business work.
"The partnership with GPJ is very important for the growth of our operations in Brazil," said Camila Putignani, president of MILL GPJ. "We now have the opportunity to accelerate the business of our clients in Latin America and any other place where they want to be."
One of the first coordinated activations of MILL GPJ will be the Cisco House at the Rio 2016 Olympics.
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