C&IT, alongside representatives from CWT Meetings & Events, BCD Meetings & Events and cievents, travelled to Iceland for an all-action fam trip organised by Meet in Reykjavik.
The itinerary began with a visit to the famous Blue Lagoon, located in a lava field on the outskirts of Reykjavik. The group was invited to relax in the geothermal spa that has become a must-visit for tourists and C&I groups alike and sample the silica mud that is said to have healing powers for the skin. A three-course dinner was served at LAVA, the venue's fine-dining restaurant, before a transfer to the 252-room Hilton Reykjavik Nordica where the group stayed for the duration of the trip.
The following morning was spent networking with a selection of Meet In Reykjavik's partners, including leading local DMCs Iceland Travel and Mountaineers of Iceland who assisted with the four-day itinerary.
The rest of the day was dedicated to exploring the city. The group was separated into teams and armed with iPads and a mission to snap the best and most creative pictures to tell the story of their first Icelandic experience. Visits were made to the stunning Harpa conference centre and the Hallgrímskirkja church, one of the city's most impressive landmarks.
Waiting for the teams were Norda Flug's fleet of helicopters, which were readying to fly out of the city to one of the surrounding volcanos. The group posed for pictures beside incredible views of the Atlantic ocean and snow-topped mountains as champagne was poured by the pilots.
On the final full day, Mountaineers of Iceland picked up the group in its convoy of Super Trucks and headed for the towering glaciers on Iceland's southern peninsula. Stops were made at the Icelandic Horse Park Fákasel, a unique venue for conferences and teambuilding, and the Seljalandsfoss waterfall before the trucks went off road into Thorsmork, where glacier caves have formed since the infamous erruption of Eyjafjallajokull.
The group hiked from the trucks and climbed into one of the icy caves, which was formed by thick walls of frozen glacial water that crawled down the glacier after the 2010 erruption. The tour continued as the trucks climbed to the foot of one of the largest hills in the valley where a BBQ was readied for lunch while the group hiked to the summit.
As the tour came to an end, a last stop was made at a hidden waterfall, which had been masked by a glacier face before the elegant four-star Hotel Grimsborgir, a 45-minute drive from Reykjavik, hosted the group for a final dinner.
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