The move supports the company’s goal to continue to grow its resources to support strategy, design and digital by adding an experienced group of researchers with a deep understanding of data and measurement.
Kim Myhre, SVP and managing director of FreemanXP EMEA, said: "FreemanXP’s acquisition of Exhibit Surveys, Inc. is in recognition of the increasing importance of research, data analytics and reporting that enables our clients to more accurately design and measure the effectiveness of their brand experience campaigns. The Exhibit Survey team will work closely with FreemanXP digital and strategy teams to insure that our clients have the data and analysis they need to make informed decisions about their marketing investments."
Exhibit Surveys provides quantitative knowledge, as well as programme-specific research and analytics expertise.
"Freeman and Exhibit Surveys’ long history of operational excellence, sustainable profitability and uncompromising customer service align perfectly," said Skip Cox, Exhibit Surveys’ CEO and president. "We look forward to providing our customers direct access to the largest suite of global services in the industry, the highest quality of work, an unwavering commitment to customer service and the latest technology."
Exhibit Surveys and its employees will continue to work from their offices in Red Bank, New Jersey. The company will retain the Exhibit Surveys brand in the marketplace for the immediate future and operate under FreemanXP, Freeman’s brand experience agency.
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