The name change was announced yesterday (2 May) via a video broadcast on the ILEA YouTube channel, presented by international president Jodi Collen CSEP.
The change was intended to reflect the ‘fully global nature of the association’, while use of the word ‘live’ was to describe the wide range of events delivered by association members.
ILEA will also undertake a wider roll out of the brand over the coming months to encompass a new logo, website and other marketing collateral. In addition, the association will be transitioning its existing social media presence to create new names and pages where necessary.
Jodi Collen explained: "The world has changed phenomenally since the International Special Events Society was founded in 1987 and our industry has always kept up and changed with it. This is the culmination of a process that began several years ago and that will continue as our association continues to evolve.
"We are known by our global members and partners as the live events industry. ‘Live’ is quite simply the best way to express and communicate in one powerful word the fantastic energy and clarity that live events, no matter what kind, bring to human communication.
"The change from ‘society’ to ‘association’ is equally as important– it is the crux of what ILEA is about. We’re more than a ‘society’, we’re a close-knit association of like-minded people working together through trust and commitment to purpose."
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