While technology was deemed important for events, with social media a more prevalent trend, only 31% of event planners were ‘considering the use of VR’.
The survey found that 32% of respondents cited the seller’s market as a top issue. "The market continues to be in a position of steady growth," said Bill Voegeli (MPI Georgia Chapter), president of Association Insights. "As long as you have this seller’s market, you have this steady, slow growth. We are seeing a healthy industry for a prolonged period of time. None of this can happen when budgets are shrinking and people are hiding and getting fired. It can only happen in the market we have right now, which is a safe growth market."
Some 70% projected that business conditions over the coming year will be favourable. Around 43% expect domestic corporate meetings to see the biggest growth, while 24% believe domestic association meetings will lead the pack. Not all sectors are expected to see high growth, with government meetings experiencing the biggest decline.
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