Virtual reality not an essential tool for event planners, says MPI

Only 8% of event planners will use virtual reality, while 38% have no plans to integrate it into their programmes, according to the spring edition of the MPI Meetings Outlook report.

While technology was deemed important for events, with social media a more prevalent trend, only 31% of event planners were ‘considering the use of VR’.

The survey found that 32% of respondents cited the seller’s market as a top issue. "The market continues to be in a position of steady growth," said Bill Voegeli (MPI Georgia Chapter), president of Association Insights. "As long as you have this seller’s market, you have this steady, slow growth. We are seeing a healthy industry for a prolonged period of time. None of this can happen when budgets are shrinking and people are hiding and getting fired. It can only happen in the market we have right now, which is a safe growth market."

Some 70% projected that business conditions over the coming year will be favourable. Around 43% expect domestic corporate meetings to see the biggest growth, while 24% believe domestic association meetings will lead the pack. Not all sectors are expected to see high growth, with government meetings experiencing the biggest decline. 

More:

MPI EMEC 2016 kicks off in Copenhagen

Event planners don't understand threat of cyber hacking

In Pictures: EMEC 2016: Part 1

• For more breaking news and in-depth features, sign up to C&IT Magazine's daily Newstracker here

Have you registered with us yet?

Register now to enjoy more articles
and free email bulletins.

Register now
Already registered?
Sign in

'Working on the inaugural Invictus Games was amazing'

'Working on the inaugural Invictus Games was amazing'

A-List 2020: Rachel Douglass is a senior event manager at Yellow Fish.

Venues #LightItInRed to show support for events industry

Venues #LightItInRed to show support for events industry

Campaign to draw attention to struggling events businesses and employees lights iconic buildings red.

Dear C&IT: Graphs and data are useful but they can’t measure feelings

Dear C&IT: Graphs and data are useful but they can’t measure feelings

Metrics are great but don't forget to create a memorable experience, says Phil Staines from FIRST.

LIVE UPDATES: Kenya begins phased reopening after lockdown

LIVE UPDATES: Kenya begins phased reopening after lockdown

Find out which countries are on partial or national lockdown, what travel restrictions are in place and what size gatherings are allowed.

'We place a huge emphasis on talent development'

'We place a huge emphasis on talent development'

A-List 2020: Michael Gietzen is group managing director at Identity.

How automotive events are changing gear

How automotive events are changing gear

Car manufacturers are more savvy with event budgets and they want to reach more diverse audiences.

Entering a new world of data-driven events

Entering a new world of data-driven events

The current shift to digital has created huge amounts of data we can learn from, says Marble LDN's Rachel Butler.

5 ways technology can help hotels reopen safely

5 ways technology can help hotels reopen safely

New innovations will help hotels solve the challenges of coronavirus so that guests can return, says Louisa Watson of Wyboston Lakes Resort.

Dear C&IT: Diversity should be part of the process right from the start

Dear C&IT: Diversity should be part of the process right from the start

Event planners need to challenge the diversity of their internal teams and their clients, says WRG Live's Steve Porter

'Attention to detail is key'

'Attention to detail is key'

A-List 2020: Stephanie Aviss is an account manager at Top Banana