The Amway China Leadership Seminar will see 10,000 of the company’s distributors travel to Queenstown for a five-day business trip. It is expected to yield a revenue of NZ$50 million (£24m) and estimated shopping consumption of NZ$10 million (£5m).
The seminar is the biggest incentive Business New Zealand has won since it entered the MICE market three years ago. Tourism New Zealand worked with Immigration New Zealand, Queenstown Council, Destination Queenstown, and Air New Zealand to win the bid.
New Zealand Prime Minister and minister of tourism, John Key, said: "This is by far the biggest incentive business New Zealand has ever won, and it sends a strong message that New Zealand is a serious contender in the global incentive market. China is now our second largest and fasting growing tourism market, contributing nearly NZ$1.7 billion (£800m) to the economy in 2015. And Chinese tourists have the highest daily spend of any of our visitors."
Amway China's president, Audie Wong, said: "We chose New Zealand as our partner for Amway China's 2018 Leadership Seminar because we value its excellent hard and soft tourism conditions, and we appreciate the high flexibility and creativity it exhibits as a business events destination.
"We believe this seminar provides a great opportunity for all the participants to witness New Zealand's natural beauty and unique culture; it will not only help them widen their vision, but also leave them with a lasting memory. It will help enhance the understanding between the two peoples and the friendship between the two countries."
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