Amway China books New Zealand's 'largest ever incentive trip'

Amway China has chosen Queenstown to host its 2018 Leadership Seminar for 10,000 delegates, worth £24m to New Zealand.

Amway China president Audie Wong exchanges gifts with Vanessa van Uden, Mayor of Queenstown (PRNewsFoto/Amway China Co., Ltd.)
Amway China president Audie Wong exchanges gifts with Vanessa van Uden, Mayor of Queenstown (PRNewsFoto/Amway China Co., Ltd.)

The Amway China Leadership Seminar will see 10,000 of the company’s distributors travel to Queenstown for a five-day business trip. It is expected to yield a revenue of NZ$50 million (£24m) and estimated shopping consumption of NZ$10 million (£5m).

Also see: Melbourne Convention Bureau sees 42% rise in incentive business

Corporate Rewards names its top ten incentive destinations

The seminar is the biggest incentive Business New Zealand has won since it entered the MICE market three years ago. Tourism New Zealand worked with Immigration New Zealand, Queenstown Council, Destination Queenstown, and Air New Zealand to win the bid.

New Zealand Prime Minister and minister of tourism, John Key, said: "This is by far the biggest incentive business New Zealand has ever won, and it sends a strong message that New Zealand is a serious contender in the global incentive market. China is now our second largest and fasting growing tourism market, contributing nearly NZ$1.7 billion (£800m) to the economy in 2015. And Chinese tourists have the highest daily spend of any of our visitors." 

Amway China's president, Audie Wong, said: "We chose New Zealand as our partner for Amway China's 2018 Leadership Seminar because we value its excellent hard and soft tourism conditions, and we appreciate the high flexibility and creativity it exhibits as a business events destination.

"We believe this seminar provides a great opportunity for all the participants to witness New Zealand's natural beauty and unique culture; it will not only help them widen their vision, but also leave them with a lasting memory. It will help enhance the understanding between the two peoples and the friendship between the two countries."

More:

Mazda Germany heads to Mexico for dealer incentive

Case Study: Mercedes-Benz Caribbean incentive

The Caribbean: Dominican Republic incentive itinerary

• For more breaking news, as well as features and case studies, sign up to C&IT Magazine's daily Newstracker here

Have you registered with us yet?

Register now to enjoy more articles
and free email bulletins.

Register now
Already registered?
Sign in
In pictures: How events can save the world

The Langham welcomed corporate, agency and association event planners to discuss issues such as crisis management, sustainability, wellbeing, inclusion and harassment in partnership with Ottawa Tourism and the Shaw Centre.

How to make more sustainable food choices for conferences

How to make more sustainable food choices for conferences

Knowing where the food has come from is the first step, says BCD M&E's John Kelly.

Historic Painted Hall re-opens in London

Historic Painted Hall re-opens in London

Restored venue opens at Old Royal Naval College in Greenwich, following a two-year conservation project.

7 workplace wellbeing trends of 2019

7 workplace wellbeing trends of 2019

The first article in our wellness report presents ways of looking after the happiness and health of your employees.

You don't need tech to immerse people

You don't need tech to immerse people

You don't need expensive technology to engage audiences, says Karen Kadin of Brands at Work.

DRPG secures sweet deal with client win

DRPG secures sweet deal with client win

An internal awards ceremony for a confectionary brand saw 400 employees recognised for their achievements.

How the industry has changed for venues

How the industry has changed for venues

Director of Lane End Conference Centre reflects on changes to meetings and events since venue opened in 1969.

Audience UK appoints head of experiential

Audience UK appoints head of experiential

Full-service engagement agency appoints Stephen McIntosh as its head of experiential to oversee activations.

In pictures: SOTI Directors Dinner

In pictures: SOTI Directors Dinner

C&IT welcomed directors from the top 50 agencies at the Savoy, in partnership with Singapore Tourism Board.

Venues, hotels and activities in Latin America

Venues, hotels and activities in Latin America

From exploring the famous ancient ruins in Peru to five-star Art Deco luxury by the Copacabana in Rio de Janeiro

LATEST JOBS