Smartphones and virtual reality key to corporate events

Event planners from Ageas UK, B&Q and ESI Media reveal how they will be utilising smartphone technology and virtual reality over the next 12 months.

Smartphones and virtual reality key to corporare events (ID
Smartphones and virtual reality key to corporare events (ID

REBECCA GOODMAN - EVENTS SPECIALIST, AGEAS UK

I recently spent the day with Zibrant, where they showed me a digital film card that can be sent through the post. They are perfect for keeping an event alive, even after it has finished. Delegates receive a digital card the size of a credit card, which looks like any other digital screen you would see online, and when they hit the play button they can relive the event through the power of the film. It's amazing and would be perfect for events such as senior leadership conferences, where you want guests to remember the key messages from the event. I would like to be more adventurous with the technology we're using, so these are something I'd be keen to try. We've also started using more video content and I'd really like to start making better use of smartphones at events.

SARAH LAWRENCE - BUSINESS EVENTS EXPERT, B&Q

We have 30,000 people in our company, so an event app can be a great tool that allows us to engage with all of them. When I last introduced an app for an event, it was not only for the delegates who were attending, but also for the other employees in our stores so they could engage with the event, see the content and pictures and post things up there, despite not being present. That made sure we got a lot of engagement and delegates were blown away by the fact that the whole board were there on the stage, answering all these questions. I also believe that online registration systems are invaluable. We have one that we can also use for evaluation purposes after an event - it's a really useful tool.

CLAUDIA GOSS - EVENTS EXECUTIVE, ESI MEDIA

We are increasingly using virtual reality. At one of our recent events the Oculus Rift technology went down really well with the delegates - they were queuing up to have a go on it. So we are definitely looking to carry on featuring those experiences because they're great for brand activations. We haven't used drones yet, but we're starting to do a lot more with 3D mapping and projection. Instead of just having a standard Powerpoint presentation, we're looking at how we can make projections that are more interactive and exciting for people. So not just putting something up on a wall, but perhaps having something that surrounds the delegates in 3D.

More:

Corporates cite Google cardboard as top trend

Corporates debate value of event apps: are they worth it?

Be mindful of diversity and individual needs, say corporate planners

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