Corporate event planners cite Google Cardboard as top tech trend

Event planners from Google and Hyundai reveal that Google Cardboard is one of the leading new trends at their events.

Corporate event planners have cited Google Cardboard as top tech trend
Corporate event planners have cited Google Cardboard as top tech trend

Amy Brown - head of events EMEA, Google

"I think virtual reality is going to be big across the sector because it's the latest thing. At the moment I adore Google Cardboard. The virtual reality experience means you can do anything from swimming underwater with sharks to visiting an American Indian reservation. We ran an event where David Attenborough was speaking, and we used virtual reality to recreate the places he was talking about and help people feel really immersed. Another tool I love at the moment is the Google Translate app, which you can hold over text to get translations. Everyone knows that you can type words into Google Translate, but I don't think everyone is aware of the app."

Kate Conway - events and dealer marketing manager, Hyundai Motor UK

"I like Google Cardboard and want to use it more. We launched a car last September and had a training event supporting that in August, where we used Google Cardboard to showcase the vehicle's interior. All of our delegates were given a 360-degree look at the car - it really engaged them and marked the changes in the vehicle. People can only concentrate on a talking presentation for a while, so doing something different is more engaging. It's not too expensive, either - the agency I chose spent a day in the vehicle filming round it, then another couple of days making the footage for the iPhone. After that initial cost, the rest was just the bits of cardboard. I thought it worked really well as a tangible product delegates could explore, though I'm not sure it would work for something intangible."

 

More:

Corporates debate value of event apps: are they worth it?

Be mindful of diversity and individual needs, say corporate planners

• For more breaking news and in-depth features, sign up to C&IT Magazine's daily Newstracker here 

Have you registered with us yet?

Register now to enjoy more articles
and free email bulletins.

Register now
Already registered?
Sign in
Our view: Flexible working is key to retaining the best talent

Our view: Flexible working is key to retaining the best talent

C&IT's associate editor Andy McCorkell explains why supporting working parents is so important for a successful business.

In pictures: New events venue opens in Herefordshire

In pictures: New events venue opens in Herefordshire

Crumplebury has onsite accommodation, flexible event spaces, a farm-to-table restaurant and views of the countryside.

6 ways tech can make events more sustainable

6 ways tech can make events more sustainable

Planners can challenge the more wasteful elements of events, says CEO of events management company Eventopedia.

Double sunrise: Would you book a 19-hour flight?

Double sunrise: Would you book a 19-hour flight?

After Qantas trial flight from London to Sydney lands, we ask event planners what they think.

Science Museum unveils new event space within medical exhibit

Science Museum unveils new event space within medical exhibit

Exhibition opens for drinks receptions and events amid one of the world's largest medical galleries as part of £24m refurb.

Venue of the Week: Adare Manor

C&IT's 2019 A-Listers were treated to a stay at the luxury Irish getaway on an 842 acre estate in County Limerick.

7 lessons for event planners from... the John Lewis Christmas ad

7 lessons for event planners from... the John Lewis Christmas ad

Everyone's nightmare is a fire-breathing dragon near a highly flammable Christmas tree, isn't it?

Biggest food and drink trends of 2020 revealed by hotel group

Biggest food and drink trends of 2020 revealed by hotel group

Black pepper ice cream, fermented foods and Levantine cuisine are among the culinary treats predicted to be popular.

What are Generation Z's top travel destinations?

What are Generation Z's top travel destinations?

In-depth analysis unearths the future of travel in a global survey of 10,000 young people in the US, UK, Europe and China.

Case study: Nickelodeon Kids' Choice Awards

Case study: Nickelodeon Kids' Choice Awards

Pop star Jason Derulo hosted the televised award ceremony at Abu Dhabi National Exhibition Centre.

LATEST JOBS