Amy Brown - head of events EMEA, Google
"I think virtual reality is going to be big across the sector because it's the latest thing. At the moment I adore Google Cardboard. The virtual reality experience means you can do anything from swimming underwater with sharks to visiting an American Indian reservation. We ran an event where David Attenborough was speaking, and we used virtual reality to recreate the places he was talking about and help people feel really immersed. Another tool I love at the moment is the Google Translate app, which you can hold over text to get translations. Everyone knows that you can type words into Google Translate, but I don't think everyone is aware of the app."
Kate Conway - events and dealer marketing manager, Hyundai Motor UK
"I like Google Cardboard and want to use it more. We launched a car last September and had a training event supporting that in August, where we used Google Cardboard to showcase the vehicle's interior. All of our delegates were given a 360-degree look at the car - it really engaged them and marked the changes in the vehicle. People can only concentrate on a talking presentation for a while, so doing something different is more engaging. It's not too expensive, either - the agency I chose spent a day in the vehicle filming round it, then another couple of days making the footage for the iPhone. After that initial cost, the rest was just the bits of cardboard. I thought it worked really well as a tangible product delegates could explore, though I'm not sure it would work for something intangible."
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