60 Seconds with... First Protocol's Barry Richards

Following Barry Richards' appointment as president of First Protocol's managed services division, C&IT caught up with him to discuss his new role.

Barry Richards joins First Protocol
Barry Richards joins First Protocol

What will be the focus of your new role at First Protocol?

I’m really excited to be joining First Protocol next month, it’s a strong brand and there are some great opportunities to bring other services to the table. I’ll be overseeing the firm’s managed services, and expanding the agency’s event resourcing capabilities and ability to integrate with client teams. I’d say the market here is more in favour of outsourced services. I’m going to be making sure we have flexible services that are customised for different clients.

Barry Richards takes up new role at First Protocol

Agency Lowdown: First Protocol

How do you feel your previous US agency experience at Grass Roots Meetings & Events will impact your new role?

I had a great time working at Grass Roots, and by the time I left the New York office it was really profitable, with 40 people working full-time. I’ve been in contact with First Protocol for a while and it feels like a natural move - it’s like we’ve been dating for a long time and now we’re getting married. At the moment markets are constantly changing and we need to act entrepreneurially to support clients in a flexible manner. The managed services model at First Protocol has grown around three significant customers and I hope to see that expand further.

Do you feel the upcoming US election will have an impact on US business?

We’ve already seen people exercising caution as a result of the election. However, in my experience, any uncertainty in the market is generally short-lived. There’s a natural slowdown as a result of caution, but it will settle down after the election, regardless of who is elected. There’s lots of positivity in the market for the long term. New York is a bit of a micro-economy and I do feel like it will weather any storms differently. 

More:

President Barry Richards to leave Grass Roots Meetings and Events

Agency lowdown: First Protocol

First Protocol: Emma Wilson

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