According to the survey of 875 planners, around 38% of organisers said they would consider wearable technologies, while 34% said they were interested in iBeacons, Bluetooth and other sensor technology. However, only 7% had committed to using them. Holograms were not considered to be a realistic option, with only 3% of organisers planning to use them.
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Social media was considered a ‘given’ at events, with 81% already using it and 16% planning to use it in future.
In terms of event types, the survey showed that the UK’s small and medium-sized businesses tended to plan events that would result directly in ROI, such as sales or qualified leads, while larger companies were more likely to focus on broader issues.
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