In her new role, Whitmore will help to strengthen existing relationships with clients and develop new business opportunities for the Hertfordshire-based agency.
Whitmore brings with her a wealth of experience within the industry, having previously worked as director of sales South East and London for Principal Hayley, De Vere Venues and Four Pillars.
Charlie Berry, director at Zing Events, said: "We are very happy to be expanding our team after a period of substantial growth. The team are excited to see what the future has to hold for Alex. The skills she attained from her previous roles will be greatly beneficial in her new role with us and we are hopeful that having Alex on board will help us to continue to expand throughout 2016."
Whitmore added: "I couldn’t have joined at a better time and I can’t wait to get stuck in. 2016 is going to be very exciting indeed."
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