London-based Blueprint celebrated the launch of its newest international office by bringing together its teams through an immersive 360 virtual reality experience and live video link.
Claire Green, commercial manager for Blueprint in the UAE, said: "We wanted to find a way to bring to life our newest office for our whole team and creating a VR experience was a fantastic way to do that. By allowing the teams to get fully immersed, both inside and outside our newest office, we were able to get everyone excited and engaged in our latest market."
Matt Taylerson, business head at Blueprint, added: "For the last 20 years we’ve been offering world-class communications, globally, from our London office. Following our successful launch in market in Germany, we see Dubai as the perfect regional hub for us to be able to deliver for our clients across the Middle East and Africa."
He added that the new office will specialise in live events and marketing communications, with a focus on the automotive industry.
Blueprint offers event, video, internal communications and digital solutions for a range of clients including Sony, Porsche, Dyson, Volkswagen and The Guardian.
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