Based in New York, Richards will also lead account growth in the UK, overseeing the firm’s managed services and expanding the agency’s event resourcing capabilities and ability to integrate with client teams onsite. These resourcing solutions allow clients to outsource a portion of or all of their event functions directly to First Protocol to manage. The agency is currently providing these services to three global financial institutions.
"First Protocol believes in providing the very best event delivery, strategy, creative solutions and innovative experiences to companies around the world," said Maureen Ryan-Fable, CEO Americas at First Protocol. "We have known Barry and worked with him for a number of years and are thrilled to be incorporating his skills and expertise to help us continue to deliver world-class solutions for our clients."
Richards added: "I am very excited to help drive First Protocol’s growth trajectory, and in particular to help expand the existing managed services model to offer a range of services that seamlessly integrate into our clients’ event lifecycles and support their changing meetings and event needs. As someone who is passionate about delivering exceptional event experiences, I also look forward to joining a team of people who share that vision."
Prior to joining First Protocol, Richards spent nearly ten years with Grass Roots, a company he took from a start-up to a full-service meeting and events agency in the US.
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