The event will take place across four days in June and will invite dealer principles, key managers and executives from Peugeot’s UK dealer network to experience a showcase of the company’s new models. The immersive event will also be used to increase product knowledge and unveil future strategies for Peugeot. It will be the first dealer-wide event hosted by David Peel, the new MD at Peugeot UK.
Crown will provide an end-to-end service for the event, working closely with the Peugeot management team to develop content. It will also be responsible for delegate management, travel and logistics, event production and technical delivery.
Steven Fahey, manager of events at Peugeot, said: "The pitch standards were high and Crown stood out for its inspired approach to re-energising our dealers with the new product range and knowledge-sharing. We’re looking forward to welcoming the network to our new MD’s inaugural event and working with the Crown team to see the event unfold."
Simon Hambley, director of live at Crown, added: "We are delighted to have been appointed to work with Peugeot on this event at an important point in their journey. Our creative team challenged the brief and presented a multi-faceted journey using a number of product and strategy experiences to deliver the key messages.
"The event will include a range of presentation techniques including a virtual reality product experience that not only delivers information in an innovative way but has further use beyond the event itself. The objective is to deliver a truly immersive brand experience that stands out against the traditional conference or training event."
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