Chen, who joined in February, comes from Marriott Hotel Group, where she was director of marketing for the last three years. She previously worked for other hotel brands including Shangri-La, Hyatt, Langham and Fairmont.
"MICE will be an important growth area for hotel businesses in the future, and I’m excited to join a successful company like Banks Sadler, which has so much experience in this sector," said Chen.
Banks Sadler opened its Shanghai office in late 2014. The Shanghai operation recently completed an annual sales meeting for 220 people for a large-scale air-conditioning client, and is currently undertaking a project for one of the world’s largest drinks brands.
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