Savill has joined from agency HGA and previously worked at WRG Live, where he held the role of business development director for nine years.
TBA managing director Mark Spragg said: "Attracting Andrew to TBA is a real statement of intent. Andrew is a fantastic relationship builder. He brings a huge energy and passion for our industry and a genuine strategic insight, which clients value. Andrew will join the senior team at TBA and I have no doubts he’ll have an immediate impact."
Savill added: "The opportunity to join TBA was too good to pass up, and it’s such a great fit all round. They have all the hallmarks of an agency assured of its purpose and role as ‘experience makers’. The business has an incredible client base that clearly values and trusts TBA’s ability to deliver outstanding results through engaging brand experiences. There is of course the added benefit of being reunited with a number of talented colleagues and friends with whom I shared a successful time in previous roles."
In 2015, TBA designed and delivered the Rugby World Cup 2015 Official Worldwide Partners hospitality programme, as well as live experiences and brand campaigns across Europe, Africa, Asia and the US. The agency worked with numerous global clients including Diageo, P&G, Lloyds Bank, Samsung and Jaguar Land Rover.
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