Foy takes on the role having first joined VisitBritain in 2003 and progressing to his most recent position of head of nations and regions.
Prior to this, Foy spent time on a secondment to the Foreign & Commonwealth Office reporting to the central GREAT Britain campaign team at 20 Downing Street.
Director of marketing at VisitBritain/VisitEngland Joss Croft commented: "I’m delighted to appoint Chris as the new Head of Business Visits & Events.
"He brings a wealth of experience and industry contacts to the role, as well as a proven track record of project management, negotiation and diplomacy that will be a real asset as we work towards growing and spreading the economic benefits of business tourism across all of Britain’s nations and regions."
Foy added: "This is an exciting opportunity to work with Britain's world-class destinations and venues to drive more business tourism and generate export platforms for British industry.
"I've seen the positive impact that major events can bring first hand through my work on the 2012 [Olympic] Games and look forward to working on other successful projects over the coming years."
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