The new office is still in Soho, New York, a few blocks from the old premises. "Relocating our headquarters was a chance to refresh and start the New Year with a carte blanche," said Scott Cullather, global managing partner of INVNT.
"Our new open space is an impeccable white – ready for 'INVNTrs' to fill the rooms and cover the walls with their colourful personalities."
As part of the move, the agency has introduced the 'Challenger Wall', encouraging people to bring in an object to represent their ‘challenger spirit’ during the move. These objects will be displayed on the kitchen wall as a tribute to each employee’s role in the company’s success.
"At INVNT, we’ve always referred to ourselves as a tribe. So on the day of our move, we were also excited to launch our company rebrand. A year in the making, our new logo is a mark – a symbol for our tribe to wear with pride. It embodies everything we are, challenging the norm for what a logo can be and should look like," added Cullather.
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