In Pictures: London ExCeL's Great Agency Bake Off

More than 20 UK event professionals took part in the Great Agency Bake Off at London ExCeL last week.

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The event, which took place on 23 March, saw agents from drp, Grass Roots, Zibrant, Corporate Events, Crown and George P Johnson gather for the hotly contested event.

Despite stiff competition, Crown scooped first prize, while all the entrants came home with some treats for their families.

Cecilia Law, marketing manager at Crown, said: "We had an amazing day at the Great Agency Bake Off. Getting into the competitive spirit with fellow agencies, the camaraderie is always great and even more so when we’re all vying for first place.

"The lead-up to announcing the winners was nailbiting and we were really chuffed to be crowned the winners. Thank you ExCeL London for having us and putting on such a fun event. We really enjoyed taking part and a round of applause to all involved. We look forward to retaining our title next year."

More:

CentrEd at ExCeL takes on new manager 

Double Tree by Hilton opens at London ExCeL

ExCeL's ICC has £5bn impact on London

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