60 seconds with... ISES UK president Kevin Jackson

The International Special Events Society (ISES) celebrated its 15th birthday on 22 March. C&IT caught up with UK chapter president Kevin Jackson on future plans ahead of the membership's milestone.

ISES UK chapter president Kevin Jackson
ISES UK chapter president Kevin Jackson

ISES is now 15-years-old, what has the membership achieved in that time?

During the phenomenal growth of events and the growing importance of events in the marketing mix, we’ve been at the forefront of that driving creativity and driving innovation.

You have a bit of time left on the ISES board before Alistair Turner takes over, how do you want to spend that time?

This year, we’ve put in place a transition plan. Every board member is being replaced by their director at large - I’m being replaced by my president elect, and what we’re trying to do is keep the momentum going behind the growth that we’ve created this year. The ‘Mornifesto’ will carry on, but it will be ‘Mornifesto 2.0’, which Ali Turner is going to drive. Every board member knows exactly what he or she is taking over from and what he or she needs to do.

The thing that I love about what we’ve done this year is that we’ve become more influential in the industry. We’ve grown the membership but we’ve also grown our importance in the UK.

You’ve spoken about wanting to double the membership so it will allow you to do the things you want to do, what are those things?

Everyone who works for ISES is a volunteer. The only person who is full time is the operations manager Elena Clowes, and everything else goes to the membership. The more money we get the more we’re able to provide education programmes that drive knowledge, information and connections among the membership and that’s what it’s about.

Finally, what can ISES achieve in the next 15 years?

We’ve always stood for creativity and as long as we keep that mission we’ll always be relevant. Creativity changes businesses, it changes companies and it changes countries so we must drive ideas and the creativity behind events, because events are a growing part of everyone’s life.

Experiences are what people spend their money on and what we have to do is through the investment in our membership remain at the forefront of technological innovation and creative innovation.

More:

Alistair Turner made president elect of ISES UK

ISES elects new international president

ISES focuses on 'more' by announcing plans to double membership

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