Ashfield launches new meetings programme for pharmaceutical industry

Ashfield Meetings & Events has launched 'Science of Meetings', a formula to create meetings and events programmes specifically tailored to healthcare professionals.

Andrew Winterburn, global business director for Ashfield Meetings & Events
Andrew Winterburn, global business director for Ashfield Meetings & Events

The agency, which focuses on pharmaceutical industry clients, has launched the new meetings programme in response to a recent study it conducted that 95% of healthcare professionals (HCPs) expect scientific meetings to be engaging and impactful. Only 40% of respondents thought meetings they regularly attended delivered a positive experience. 

Ashfield’s new ‘Science of Meetings’ initiative is an insight-led formula that is intended to identify HCPs’ educational needs and then address them through meetings and events.

The initiative was put together by Ashfield’s Insight & Performance, Healthcare Communications and Meetings & Events teams, which deliver more than 1,700 healthcare events across more than 50 countries every year. 

Helen Hey, SVP global business development for Ashfield Healthcare Communications, said: "The new Science of Meetings approach has been introduced to all Ashfield staff across our global offices so we can clearly communicate the benefits to our pharmaceutical clients and prospects, and partner with them to make their meetings and events programmes increasingly effective in meeting HCPs’ needs."

Andrew Winterburn, global business director for Ashfield Meetings & Events, added: "This connected approach is a natural progression for our businesses and our clients. It connects our excellence to create and deliver insight-led, personalised HCP experiences.

"Key to the approach is having the strategic meeting oversight that ensures a shared vision amongst our network of experts. This approach enables us to partner with our clients to enhance insight-led, multichannel communications with HCPs across the geographies we operate in."

More:

Ashfield opens new US hub HQ in Pennsylvania

Bayer extends contract with Ashfield

Five agencies to watch in 2016: Ashfield Meetings & Events

• For more breaking news, as well as in-depth features and case studies, sign up to C&IT Magazine's daily Newstracker here


Have you registered with us yet?

Register now to enjoy more articles
and free email bulletins.

Register now
Already registered?
Sign in
London venues hosted 37% more events in 2018

London venues hosted 37% more events in 2018

Year-on-year increase from Unique Venues of London shows strong demand for events in the capital.

Why you should design human-centric experiences

Why you should design human-centric experiences

At EMEC19 in The Hague, Kim Myhre of MCI Experience gave an insightful talk on design-thinking in events.

New event producer for HGA

New event producer for HGA

Becky Jones-Williams has previously worked at Event Concept and will work for clients in a range of sectors.

Stagestruck adds event producer to team

Stagestruck adds event producer to team

Sarah Saward is joining the business as a group account director, with responsibility for a portfolio of blue-chip clients.

Incentive review: Club Med Plantation d'Albion

Incentive review: Club Med Plantation d'Albion

With dinner and champagne on a paradise beach, the white sands and the turquoise coral sea ocean of Mauritius are hard to beat.

Premier Events acquires Collective Minds

Premier Events acquires Collective Minds

Acquisition of Leicester-based events agency is part of growth plan to reach £5m turnover and 50 staff.

3 reasons to run wellness incentives

3 reasons to run wellness incentives

Endellion King, incentives account director at Top Banana, makes the business case for incorporating wellness into incentives.

'Procurement and events teams work best when they swap notes'

'Procurement and events teams work best when they swap notes'

Global procurement director of Knect365 Hetal Dassani talks to C&IT about how planners can build bridges for better buying.

ILEA members reveal 'shock' over Fyre Festival failings

ILEA members reveal 'shock' over Fyre Festival failings

Members of the International Live Events Association (ILEA) give their verdict on the event planning disaster of 2017, the Fyre Festival.

Case study: MAN's Apprentice of the Year Awards

Case study: MAN's Apprentice of the Year Awards

Venues and Events International organised an awards ceremony at Liverpool Football Club.

LATEST JOBS