C&IT took a group of 20 UK buyers to Los Angeles for five days, which included a business forum featuring one-to-one meetings and content sessions for the first day and a half at the JW Marriott LA Live in downtown LA.
The group, which featured buyers from agencies including Team Spirit, BCD Meetings & Events, EMC3, MD Events and Corporate Innovations, then transferred to the Sofitel Los Angeles for an action-packed fam.
This included tours of Universal and Paramount Studios, including a visit to the brand new Wizarding World of Harry Potter attraction, due to officially open on 7 April.
Activities also included breakfast at the Fairmont Miramar Hotel & Bungalows in Santa Monica, a Malibu Wine Safari, lunch at Geoffrey's Malibu, a visit to the Petersen Automotive Museum, hiking in Runyon Canyon and dinners at The London Hotel and AOC.
C&IT partnered with LATCB and Virgin Atlantic to deliver the event.