Once pegged as the hot new C&I destination, Morocco became popular for its high-end hotels, exotic incentive offerings and close proximity to the UK.
However, the country's volatile neighbours in North Africa and the Middle East have led many corporates to avoid the region entirely - perhaps unfairly. According to UK foreign office advice, there are no travel restrictions in place.
The terrorism risk is described as 'high', though many planners argue the threat is no greater than London. "I believe Morocco is safe, says Susan Scales, managing director of DMC Global Marketing Connections.
"I held a successful business development visit there two weeks ago to launch the Mandarin Oriental with nine agencies. We've also had 12 groups out in the past six months." However, she admits that while the majority of her clients feel safe there, two groups have recently decided not to visit, as they did not believe it was the right time.
L'Oreal's Alison Williams says she recently considered Morocco as a destination for an event, but it was deemed too risky by management.
"When it comes to taking large groups away we would never risk anyone's safety," she says. "A colleague of ours was killed in the Paris attacks, so we take these issues even more seriously since then. When deciding on destinations we take advice from the foreign office, but we also use our common sense."
In terms of health and safety, Scales says you must take precautions. "(Local DMC) Exclusively Morocco has a stringent risk assessment process, managing all parts of the supply chain during an event, making sure it is vetted at every stage - our standards are meticulous."
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