FP Singapore was appointed by AstraZeneca Singapore to design and build its exhibition booth at the European Society for Medical Oncology (ESMO) Congress, held at the SUNTEC Singapore International Convention and Exhibition Centre last year.
Harnessing the strategy of "thinking out of the box", FP Singapore’s key approach was to design a booth that is different from what you would normally see at a medical exhibition.
In addition, the agency also worked on Mercedes Benz's GLE Coupe launch and GLE facelift last year. First Protocol Singapore delivered the new Mercedes events with the ambition to "make the best or nothing" and successfully showcased the vehicles’ capabilities in multiple terrains, with a specific focus on the urban environment.
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