C&IT took a group of 20 UK buyers to Los Angeles for five days, which included a business forum featuring one-to-one meetings and content sessions for the first day and a half at the JW Marriott LA Live in downtown LA.
Virgin Atlantic Airways and Los Angeles Tourism and Convention Board partnered with C&IT for the trip, which attracted representatives from companies including Zibrant, George P Johnson, Informa, CWT, Capita and Eventful.
Dinner on the first night was held at Nick and Stef's Steakhouse, and on the second night, the group enjoyed a tour of The Grammy Museum, followed by dinner at the Conga Room and an inpromptu visit to The Break Room at The Line Hotel.
The first day of the FAM trip included a VIP tour of Universal Studios, including a visit to the new Harry Potter attraction, which officially opens on 7 April 2016.
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