The launch of the new brand follows MCI’s merger with Coulter Companies last year, which launched as MCI USA in February. Coulter Companies was the parent of Agency Coulter, an experiential marketing and events agency that is now aligned with MCI Group’s global brand as Black Flower Agency.
The Black Flower Agency brand will be the focus of the New York City luxury sector team. It will be headquartered in New York’s Flatiron District, just off Madison Square Park, and will specialise in event design and production, hospitality and experiences for luxury brands in and outside the United States.
"Black Flower Agency is more than just a new name, it represents an expanded value proposition for existing and prospective clients," said Blake Kotenbrink, president of Black Flower Agency.
"We now possess an extraordinary ability to serve global clients through a unified corporate platform. The result is an end-to-end ability to deliver on what we know to be our clients’ and our own high standards, wherever that need exists."
Tom Gibson, CEO of MCI USA, added: "Our merger with MCI and introduction of Black Flower Agency represents another key milestone in providing the reach and scope that our clients expect of their most essential agency relationships."
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