At Smart Live, Morrisroe will be responsible for expanding the agency’s client base and building on relationships with existing clients, including Legal and General, Pizza Express and Danone. He will also work with event organisers and stakeholders to develop project objectives and create event solutions.
Morrisroe joins Smart Live from Concerto Live, a subsidiary of The Concerto Group, where he worked for 12 years in various roles, most recently as head of client services, managing high profile events and client relationships.
Phoebe Cherry, director of events at Smart Live, said: "We’re delighted Alex has chosen to join the team at this exciting time for Smart Live. Alex has a huge knowledge of the events industry and his experience, particularly in brand communications and international incentive events, is going to be a great asset to us as we continue to expand."
Morrisroe added: "I’m hugely excited to be joining Smart Live and the wider Smart Group. Smart Live is a talented, ambitious agency, delivering creative events and working with some great brands. I plan to use my experience, particularly in internal communications, brand experiences and international events, to help grow the business.
"I was also drawn to the role because of Smart Group’s significant presence in Manchester - a region I feel offers a great deal of opportunity - and I aim to capitalise on its foothold in the North West."
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