MCI partners with ICCA to launch sustainability index

Agency MCI has partnered with ICCA's Scandinavian Chapter to launch the Global Destination Sustainability Index.

Guy Bigwood, MCI Group sustainability director
Guy Bigwood, MCI Group sustainability director

The index, which is the first sustainability ranking for event destinations worldwide, aims to promote sustainable growth of international meeting destinations by highlighting best practices and responsible business tourism.  

It will evaluate the sustainability performance of cities and bureaus in four key areas; city environmental strategy and infrastructure, city social sustainability performance, industry supplier support and convention bureau strategy and initiatives. 

Following the Sustainable Brands conference in Copenhagen last month, Guy Bigwood, group sustainability director at MCI, told C&IT there was a lack of sustainability awareness in the industry

As the GDS-Index project leader, he said: "Our vision is to have over 100 cities benchmarking and collaborating together by 2020. Today I am pleased to announce we have 25 Scandinavian cities based in Finland, Denmark, Norway, Iceland and Sweden, as well as our first wave of global cities including Barcelona, Geneva, Stuttgart and Sydney."


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