Adrian Melrose has more than 25 years' experience in the exhibitions industry, including 18 years as managing director at The Melrose Partnership, where he worked with clients including Mazda UK, Lotus Cars, BMW, GSK and JCB.
Speaking about his appointment, Melrose said: "This is a truly exciting opportunity. Exhibiting at the world's major trade shows is increasingly an integrated communications exercise supported by many of the channels offered here at Vista."
The appointment of Melrose is in line with Vista’s plans to grow talent and services within the Leeds- and London-based agency, following the rebrand last year, as well as client wins with BMW and HP. Melrose will be based at the company's Leeds office.
William Sutton, director of operations at Vista added: "We’ve seen our exhibitions business grow over the last few years both nationally and internationally. The appointment of Adrian will see this part of the business accelerate in growth over the next 12 months."
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