TRO to launch new retail division

Agency TRO is to launch new sub-division, TRO Retail, at the Retail Design Expo in Olympia next week (9-10 March).

TRO to launch retail division
TRO to launch retail division

TRO Retail will focus on creating experiences specifically in and around the retail environment, although the exact details of the new division are being guarded until the expo.

It will be headed up by TRO’s retail experience director Ben Taylor, who has spent a number of years working in the retail and fashion industries.

At the expo, TRO will launch the new division and showcase a number of creative technologies, designs and experiences that it plans to roll out for its clients over the coming months.

The news of the new division comes in a spate of recent growth for TRO, which saw it expand into Milan in January and increase its UK team by three.

More:

TRO expands into Italy with Milan agency partnership

TRO expands team with three hires

Sarah Mayo leaves TRO

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