Event professionals from around the globe are attending South Africa Tourism's Meetings Africa, a three-day show bringing together buyers from countries such as the UK, Germany, Italy and the US to meet with African tourism authorities, convention bureaus and hotel groups.
The 2016 edition of the show has its own theme called Advancing Africa Together, which is encouraging buyers and exhibitors to help showcase the continent's meetings infrastructure, as well as the benefits of hosting business events in Africa.
"The calibre of buyers registered to attend this year’s Meetings Africa, demonstrates that global interest in South Africa as a business event host destination is serious," said South African Tourism acting chief executive officer Sthembiso Dlamini.
"By strengthening industry partnerships we can efficiently rotate meetings on the African continent, advancing the global competitiveness of Africa as a whole. The goal at Meetings Africa is to showcase our continent’s impressive capacity and capability, experience and efficiency in hosting business meetings."
Members of the international meetings press will also attend a fam trip hosted by South Africa Tourism, that will include sightseeing tours of Johannesburg, an overnight stay at the Palace Hotel in Sun City and three days in Cape Town.
As well as this, a Future Leaders Forum and an Assocaitions Day took place yesterday (22 February), which included networking, key note speeches and panel discussions.
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