The position will operate across the agency’s divisions, bringing teams together and identifying the most important trends and developments in communication, marketing, live events, video, digital, design and exhibition. The role will also pull together sector insights, developments in technology and general business trends.
Gill started out as a copywriter at drp, before moving to PR and marketing, becoming marketing manager in 2012 and overseeing group-wide marketing activities.
Speaking about his new role, he said: "I think we’ve always had a culture of innovation at drp. As we grow it’s not always easy to capitalise on the collective knowledge that’s held within the business as everyone is focussed on delivering the best service for clients. I’m going to be focussed on using that insight and expertise to help clients understand trends and shifts in the comms landscape and help them make the best choices about engagement strategies. I’ll also be able to introduce the team to all the weird and wonderful things going on in the industry, too."
The information Gill gathers will be brought together and shared across the agency, and provided to clients to help improve their strategies and processes when sourcing communication solutions. In additon, Gill will help drp to win new business, as it couples insight with creative solutions focussed on ROI.
The news follows the expansion of drp's offices after a record year, and the promotion of Ryan Curtis to head of marketing and PR.
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