BCD Meetings & Events plans to expand EMEA footprint 'in near future'

Managing director EMEA at BCD Meetings & Events, Marc Lammens, spoke to C&IT about the company's EMEA growth and focus on customer service.

Managing director EMEA at BCD Meetings & Events, Marc Lammens
Managing director EMEA at BCD Meetings & Events, Marc Lammens

Following the recent appointment of Marc Lammens as managing director, EMEA, BCD Meetings & Events held its first kick-off conference on 5-6 February at the newly opened Novotel Amsterdam Schiphol Airport. More than 200 employees from 11 different countries throughout EMEA attended and Lammens shared his new strategy for growth, which focuses on exceeding customer expectations and expanding EMEA coverage.

Why have you been investing so much recently in EMEA growth and what are your future plans in this area?

We believe that EMEA is on its way back into the meetings & events industry – specifically when considering events and incentives. Our growth outlook seems very promising. BCD Meetings & Events customers confirm that we are increasingly offering a differentiated service with an enhanced experience for their internal customers and executives. 

For the strategic meeting management market, we foresee similar future growth with our global customers. Our global footprint is attractive but local service is key. We offer both and intend to expand our EMEA footprint in the very near future; there’s more to come on this soon.

How are you developing the way you work with customers? 

One of my initial priorities when joining BCD Meetings & Events was meeting with our customers. I listened to their needs and thoughts on how we deliver to them. We discussed strategy moving forward, and I shared my initial insights. These meetings were highly productive for both sides. We also asked our customers to participate in a panel during our kick-off and will continue to in the future. We are going to continue finding new ways to involve both our customers and suppliers in future.

Why was it important to bring the staff together for the 'kick off' meeting?

We are in a people-oriented service business so it’s crucial to develop their customer understanding (the customer panel was the opening activity of the kick-off meeting), industry skill sets and overall sense of team. We are spread across multiple countries in a highly virtual world, so it’s is important that we know one another and understand how we are working together as BCD Meetings & Events to deliver top-notch services to our customers.

More:

BCD Meetings & Events adds 13 partners to global network

BCD Meetings & Events strengthens US team

BCD Travel acquires Ticket Biz

• For more breaking news and in-depth features, sign up to C&IT Magazine's daily Newstracker here

Have you registered with us yet?

Register now to enjoy more articles
and free email bulletins.

Register now
Already registered?
Sign in
8 activities in... Mauritius

8 activities in... Mauritius

Home to white sands, rum punch, high-octane water sports and natural wonders.

Government offers £250,000 to boost broadband in conference venues

Government offers £250,000 to boost broadband in conference venues

Conference centres across the UK can apply for new funding to improve broadband and attract more international business.

Why influencers are a big part of Las Vegas' MICE strategy

Why influencers are a big part of Las Vegas' MICE strategy

Las Vegas Convention and Visitors Authority's new MICE manager discusses influencers and why hotels within hotels are the latest trend.

In pictures: Hilton Garden Inn opens in Lithuania

In pictures: Hilton Garden Inn opens in Lithuania

The Hilton Garden Inn Vilnius City Centre has events facilities and a rooftop terrace and is the brand's first property in the country.

48 hours in Zagreb

48 hours in Zagreb

A two-day incentive itinerary in the capital of Croatia, from Esplanade Zagreb Hotel to a culinary workshop at Dolac Market.

Brand experience trends from around the world

Brand experience trends from around the world

From borderless marketing campaigns to hyper-personalisation, INVNT's leadership team share their insights.

3 ways event planners can find that creative spark

3 ways event planners can find that creative spark

Artist Phil Hansen, MPI keynote at IMEX America, explains how embracing your limitations can inspire new kinds of creativity.

Case study: KFC's RGM Fest

Case study: KFC's RGM Fest

The fast food giant worked with ITG to give its annual event for general managers a festival theme.

First pictures: Guitar Hotel set to open in Florida

First pictures: Guitar Hotel set to open in Florida

The $1.5 billion expansion of Seminole Hard Rock Hotel & Casino Hollywood opens in October with a 'lagoon' and overwater cabanas.

Experts debate whether agencies should charge for pitching

Experts debate whether agencies should charge for pitching

GOTO Events, DRPG, First Event and Clive discussed pitching strategies and the costs involved in big proposals.

LATEST JOBS