BCD Meetings & Events plans to expand EMEA footprint 'in near future'

Managing director EMEA at BCD Meetings & Events, Marc Lammens, spoke to C&IT about the company's EMEA growth and focus on customer service.

Managing director EMEA at BCD Meetings & Events, Marc Lammens
Managing director EMEA at BCD Meetings & Events, Marc Lammens

Following the recent appointment of Marc Lammens as managing director, EMEA, BCD Meetings & Events held its first kick-off conference on 5-6 February at the newly opened Novotel Amsterdam Schiphol Airport. More than 200 employees from 11 different countries throughout EMEA attended and Lammens shared his new strategy for growth, which focuses on exceeding customer expectations and expanding EMEA coverage.

Why have you been investing so much recently in EMEA growth and what are your future plans in this area?

We believe that EMEA is on its way back into the meetings & events industry – specifically when considering events and incentives. Our growth outlook seems very promising. BCD Meetings & Events customers confirm that we are increasingly offering a differentiated service with an enhanced experience for their internal customers and executives. 

For the strategic meeting management market, we foresee similar future growth with our global customers. Our global footprint is attractive but local service is key. We offer both and intend to expand our EMEA footprint in the very near future; there’s more to come on this soon.

How are you developing the way you work with customers? 

One of my initial priorities when joining BCD Meetings & Events was meeting with our customers. I listened to their needs and thoughts on how we deliver to them. We discussed strategy moving forward, and I shared my initial insights. These meetings were highly productive for both sides. We also asked our customers to participate in a panel during our kick-off and will continue to in the future. We are going to continue finding new ways to involve both our customers and suppliers in future.

Why was it important to bring the staff together for the 'kick off' meeting?

We are in a people-oriented service business so it’s crucial to develop their customer understanding (the customer panel was the opening activity of the kick-off meeting), industry skill sets and overall sense of team. We are spread across multiple countries in a highly virtual world, so it’s is important that we know one another and understand how we are working together as BCD Meetings & Events to deliver top-notch services to our customers.


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