The more formal structure The Oysters has developed will allow its board to explore additional opportunities for its members. The new secretariat will help it to develop events that communicate the diverse range of products within its member countries to the UK business events market.
The Oysters’ inaugural meeting in December 2015 saw Lene Corgan from Tourism Australia elected as its first official chair.
Corgan said: "The Oysters started as a handful of tourist boards with focus on business events working together on a few ad hoc events. We now total 26 and recognise we need a slightly more formal structure to continue our synergy and growth.
"We have increased our fees, had total buy-in from our existing supporters and have become an unincorporated association. We are now in the process of starting to recruit and appoint a secretariat to help manage and grow our activities further."
Corgan told C&IT that the secretariat would be responsible for developing events, looking after the website and doing the regular newsletter, which was previously done on a voluntary basis by members. The new role will allow them to concentrate more on their day jobs, while adding value for clients and building on what the association started.
The Oysters currently consists of 26 Tourism Boards and Convention Bureaux from Abu Dhabi, Australia, Canada, Cyprus, Denmark, Dubai, Finland, Flanders-Brussels, France, Germany, Greater Miami, Hong Kong, Hungary, Ireland, Israel, Japan, Korea, Las Vegas, Malta, New York, Norway, Portugal, Singapore, Spain, Switzerland and Wallonie-Bruxelles.
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