2016 event trends: Eastern Europe's appeal

C&IT forecasts six hot trends set to shape the events industry in 2016. Next, the appeal of Eastern Europe.

Riga, Latvia
Riga, Latvia

Yesterday, C&IT revealed its top six event industry trends for 2016, starting with intelligent teambuilding and continuing today with the growing appeal of Eastern Europe as event and incentive destinations...

Move over Spain and France, it’s Eastern Europe’s time to shine. Though not traditionally renowned as a meetings and incentives destination, the combination of unique experiences, value-for-money deals and increased flight frequencies is making the region an attractive prospect for corporate groups. James Diment, head of operations and projects at Chillisauce, says the agency has witnessed a 50% increase in demand for incentives in Eastern Europe in 2016. Prague and Budapest are the most popular locations, with the majority of bookings coming from the IT, Oil and Gas and tech sectors.

"2015 was the first year an Eastern European destination reached our top five destinations across the business, with Prague & Budapest both seeing over 30% growth on 2014. As clients continue to be cost-conscious, stretching the budget is at the forefront of their mind, and Eastern European cities can usually deliver without compromise. Thanks to more frequent flights, competitive prices and new routes, the opportunity for businesses to explore these cities is easier and much more affordable than ever before."

According to the American Express Meeting & Events Global Meetings Forecast 2016, Riga has been voted as an up and coming destination, entering the top 10 European meetings cities list for the first time.  
Aigars Smiltans, marketing and communications director at Meet Riga, says: "I think Riga offers good value for money and is still a relatively affordable destination. We also have a unique culture and there’s a huge amount of choice, in terms of both venues and incentive activities. We offer meeting planners something different."

More:

2016 event trends: Intelligent teambuilding

Perfect Pitch: Budapest, Prague, Riga

Destination of the Month: Ljubljana, Slovenia

2016 Forecast: Corporate planners reveal industry predictions

2016 Forecast: Agencies predict this year's event trends

• For more in-depth features as well as breaking newssign up to C&IT Magazine's daily Newstracker here

Have you registered with us yet?

Register now to enjoy more articles
and free email bulletins.

Register now
Already registered?
Sign in
Lockdowns extended as BA suspends flights to and from mainland China

Lockdowns extended as BA suspends flights to and from mainland China

BA says all direct flights involving mainland China have been suspended 'with immediate effect' because of the coronavirus.

Case study: The incentive held in a cannabis field

Case study: The incentive held in a cannabis field

Industrial hemp producer Kannaway treated its top distributors to an immersive day out on a hemp farm.

SITE Crystal Awards winners revealed

SITE Crystal Awards winners revealed

Incentive travel companies received awards for creating unique and memorable experiences at a ceremony in Vancouver.

Dear C&IT: B2B events should be fun too

Dear C&IT: B2B events should be fun too

Rasha El-Shirbini from The fresh Group says whether it's consumer or B2B, think of delegates as humans first.

BCD M&E appoints chief operating officer

BCD M&E appoints chief operating officer

New COO will manage leaders from five regions, as the agency continues its global growth plan.

Is the cost of a venue the most important factor for corporate event planners?

Is the cost of a venue the most important factor for corporate event planners?

A panel at C&T’s Corporate Forum discusses what really matters when planners and suppliers work together.

Deadline for C&IT incentives survey this Friday

Deadline for C&IT incentives survey this Friday

Want to be recognised as one of the UK’s top incentive agencies? Complete this quick survey by 31st January.

What you need to know about the Coronavirus threat

What you need to know about the Coronavirus threat

Risk intelligence company assesses the response to the outbreak and its impact on travel.

Why delegates on a tropical incentive were happy to clean the beach

Why delegates on a tropical incentive were happy to clean the beach

Dell Technologies' StaceyLynn Hoaglan explains how the company is tackling its sustainability challenges.

Freeman hires new creative director amid 'significant' growth

Freeman hires new creative director amid 'significant' growth

Brand experience company makes appointment to lead its experiential creative team from the Soho office in London.

LATEST JOBS