Agency XSEM expands team after Nisa win

Yorkshire-based event agency XSEM has made three new hires as it aims to expand its international reach after being reappointed by retail brand Nisa.

Sarah Davenport, Anna Houghton and Victoria Blackburn
Sarah Davenport, Anna Houghton and Victoria Blackburn

XSEM confirmed it has been appointed to organise Nisa’s annual exhibition for thousands of its members for the third consecutive year. 

The agency, which plans to maintain its focus on further extending its international reach throughout 2016, has recently taken on three new hires to help with this aim.  

Victoria Blackburn has joined the agency as senior project manager. She has more than 17 years of experience in the events industry and most recently has worked as a freelance consultant for agencies including Vista, The fresh Group and Ashfield Meetings and Events, delivering projects for clients in the pharmaceutical, automotive, financial and retail industries. 

Anna Houghton has joined as project manager. In the past she has worked with Best Western and Hilton Hotel groups and most recently she was customer relationship manager at Calder Conferences, where she managed high-profile Government and NHS England events and conferences. 

Sarah Davenport joins XSEM as its first dedicated sales and marketing manager and will be working closely with the agency’s co-owner and director Michael Gwilliam on developing new business opportunities.

"It’s wonderful to kick off 2016 with three brilliantly qualified new faces in Sarah, Victoria and Anna," said Gwilliam. "They bring with them a depth of experience, skill and talent that I know will help us achieve our goals over the next 12 months."

As part of its international reach, XSEM organised events, conferences, sports experiences and incentive-based travel schemes in more than 25 global locations in 2015, which included Cape Town, New York, Mauritius, Las Vegas, Berlin and Reykjavik.

Gwilliam added: "Our goal at XSEM has always been to develop mutually beneficial partnerships, and not just one-off solutions for clients.

"The approach has paid dividends and the varied destination list proves our ambitions go hand in hand with our clients’ own objectives."

More: 

XSEM hires new non-executive director

XSEM expands with new marketing division

XSEM targets £1m growth in turnover for 2015

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