Recently signed markets include Japan, Indonesia, Malaysia, Vietnam, Russia, Hungary, Israel, Italy, Romania, Poland, Greece, South Africa and Colombia. Extending the agency’s reach, the company is partnering with industry leaders in these markets to bring specific local expertise to customers.
"There is only so much organic growth that can happen at the pace we need to expand," said Scott Graf, global president of BCD M&E. "When looking to grow specific markets, we make a strategic decision to either expand our wholly-owned operations or partner with best-in-class local businesses to serve our customers’ specific needs."
According to Graf, the agency employs a stringent qualification process to ensure its partners understand and adhere to quality standards.
"There are advantages when partnering with organisations that know the regional and cultural nuances of doing business in certain markets," said Graf. "We believe that they will help us provide superior, localised service. They, in return, have the benefit of working under a recognised, global brand with extensive resources and expertise."
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