TRO expands into Italy with Milan agency partnership

Events agency TRO has partnered with Italian agency Inventa to strengthen its European offering.

TRO expands into Milan (c.Thinkstockphotos)
TRO expands into Milan (c.Thinkstockphotos)

The new partnership will create Inventa TRO, which will contain a 40-strong team based in Milan. Inventa’s Antonio Magaraci will take on the role of country head of Inventa TRO. 

Michael Wyrley-Birch, chief operating officer of TRO EMEA, said: "We continue our strategy to expand our global agency offering, in line with our clients’ requirements.  

"With over 25 years’ experience, Inventa is an award-winning, established marcomms agency that provides us with the perfect platform to continue our drive into another key strategic market. We are particularly excited by the digital expertise within the agency that will complement our business."

Magaraci added: "We are delighted to join TRO whose heritage in live events and experiential will bolster our existing offering. Across the UK and Italian offices we are currently working together on a project for the UEFA Champions League Final and are collaborating on several other briefs and pitches in what is set to be a very busy new year."

More:

TRO expands team with three hires

Sarah Mayo leaves TRO

TRO records 3.7% drop in pre-tax profit following investment

• For more breaking news and in-depth features, sign up to C&IT Magazine's daily Newstracker here

Have you registered with us yet?

Register now to enjoy more articles
and free email bulletins.

Register now
Already registered?
Sign in
The most exclusive meeting locations with MICE by Palladium

Whether business travel or incentive trips, travelling is a unique experience. Palladium Hotel Group offers the best locations and service to join business and pleasure.

Case study: Balfour Beatty supplier conference

Case study: Balfour Beatty supplier conference

Venues and Events International oversaw the project management and onsite event management for the company's 2018 conference.

Venues in Birmingham, Warwick and Nottingham

Venues in Birmingham, Warwick and Nottingham

A roundup of the top venues, hotels and activities in the central region of England including large-scale conference centres.

Case study: The Wearable Technology Show 2019

Case study: The Wearable Technology Show 2019

This year's show was hosted over two days and featured keynotes from the BBC and Facebook.

World's most expensive cities for business trips

World's most expensive cities for business trips

New data from global mobility specialist ECA International reveals the 10 most expensive cities for business travel.

Lack of diversity is a 'competitive disadvantage'

Lack of diversity is a 'competitive disadvantage'

Diverse events are more interesting, more engaging and lead to better connections, says Hannah Redfern from Leaders in Sport.

How events can save the world

Crisis planning, sustainability, wellbeing and inclusion can cause difficulties for event organisers. So is it possible to host a truly ethical event?

Wellbeing makes 'good business sense'

Wellbeing makes 'good business sense'

Annie Metcalfe from Clear Partners says planners must adapt to the changing demands of incentive travel programmes.

Amex GBT appoints new general manager for meetings and events

Amex GBT appoints new general manager for meetings and events

Gerardo Tejado has held a number of commercial and client management roles at American Express GBT over the past 17 years.

Incentives are coming: 7 Game of Thrones-inspired destinations

Incentives are coming: 7 Game of Thrones-inspired destinations

From Croatia to Northern Ireland, the fictional land of Westeros has filming locations around the world ideal for meetings and events.

LATEST JOBS