Agency Crown managed the production of the conference, which more than 750 of Citroën’s dealers arrive at ArenaMK from all over the UK and Ireland. The dealers enjoyed a networking reception and lunch before the conference. There was also an exhibition in the venue that showcased the new DS3 and new car concepts for 2016.
The conference updated dealers on both Citroën and DS, with different mood lighting, textures and videos being used for each brand to highlight the difference in the brand identities. New car models were also brought out in front of the audience via a revolving stage for visual effect.
As part of the exhibition, Crown put together an intimate multi-sensory experience for delegates, which involved the use of virtual reality.
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