Virgin Atlantic outlines incentive trends for 2016

Virgin Atlantic has predicted a rise in bespoke requests from corporates, as incentive group numbers fall.

America was listed as Virgin Atlantic's most popular incentive travel destination
America was listed as Virgin Atlantic's most popular incentive travel destination

Speaking at MPI Insights – Economic Outlook on Monday (18 January), Rebecca Duncan, Virgin Atlantic partnership director, said the focus on individuals has never been stronger.

"The size of group booking has reduced slightly in 2016, from an average of 41 people to 36. Meanwhile, we’re seeing an increased demand for added value in airports and onboard. These requests have included branded delegate zones, personalised onboard TV and even a singing Elvis in the lounge on the way to Las Vegas." However, she added that short lead times were affecting the company’s ability to deliver on specialised requests. "We encourage corporates to book as early as possible, for both the locked-in fares and the chance to have more specific requests met."

Reinforcing the idea that travel makes up part of the whole incentive experience, she added that the trend for cabin buyouts was also on the rise, with groups keen to retain privacy. "Around 70% of C&I travellers are choosing economy class, 23% are choosing premium economy, 7% are booking business class and 8% are booking first class."

America was the airline’s top destination for incentive trips, with two thirds of bookings for the US in 2016.

More:

Agencies predict this year's trends

Incentive travel report 2015

Richard Branson announces new Virgin hotel for Dallas

• For more breaking news, as well as case studies and in-depth features, sign up to C&IT Magazine's daily Newstracker here

Have you registered with us yet?

Register now to enjoy more articles
and free email bulletins.

Register now
Already registered?
Sign in
How to follow food from farm to fork

How to follow food from farm to fork

Delegates increasingly want to know where their food is coming from, which means event planners should too.

Complete C&IT's agency survey by 2 August

Complete C&IT's agency survey by 2 August

To be in with a chance of appearing in this year's Top 50 UK Agencies, complete our State of the Industry survey.

TEN6 Creative appoints senior designer

TEN6 Creative appoints senior designer

London-based agency continues expansion to boost its live experiences capabilities.

6 ways incentive travel boosts your business

6 ways incentive travel boosts your business

From increasing morale to encouraging competition, Seven Events' Sarah Hill explains how incentive travel benefits the bottom line.

George P. Johnson announces two new senior hires

George P. Johnson announces two new senior hires

The agency continues to invest in leadership to support the development of its creative teams.

Brisbane lands Flight Centre's Global Gathering

Brisbane lands Flight Centre's Global Gathering

Brisbane has been selected to host one of the world's largest travel industry conferences, bringing a (AUD) $7 million economic boost.

Expert reveals UK's top 7 steam railway journeys

Expert reveals UK's top 7 steam railway journeys

Vintage trains in Scotland, England and Wales all make the list, offering groups a quirky and luxurious way to travel.

10 destinations to reach without flying

10 destinations to reach without flying

A list of places that can be reached using greener alternatives to air travel.

Business traveller habits revealed in new research

Business traveller habits revealed in new research

Smartphones are having a significant impact on business travel, according to a CWT poll.

How to tackle the rising issue of delegate stress

How to tackle the rising issue of delegate stress

There are lots of ways to remove the core stress triggers of certain delegates.

LATEST JOBS