The client's goals are paramount in event organisation

It is no surprise to learn that since 11 September this industry has endured difficult times. Whether your market is motivational meetings or truly inspired product launches, now is the time to drive more value into the conferencing business. I've done quite a few events myself, but you guys are the experts. I have to say, though, that when it comes to communicating tough messages I still think there's some way to go.

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