Shah first launched MICEBOOK, the industry directory and supplier management system for global event planners, in July 2014. Since the programme’s launch, more than 730 buyers, including BI Worldwide, Banks Sadler and Zibrant Live, have signed up to MICEBOOK's database. It also recently announced a partnership with the Event Marketing Association (EMA).
Shah said: "Since launching we have learnt a huge amount on what the planners are looking for, and MICEBOOK 2.0 is going to evolve to further meet their needs.
"It was the right time to fully concentrate on achieving our aim of becoming the best directory and resource hub in the world. We have some exciting and ambitious plans for 2.0 and I am working with some of the industry’s best talents to bring these to market."
Elliott Grant, business director at Black Tomato, added: "The whole team wishes Chetan all the best as he leaves to pursue MICEBOOK full time. It’s a great concept and we’re all confident he’ll make a huge success of it."
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