FIRST OFF: Budget options need extra creative input

1 March 2002 by COLETTE DOYLE, Editor

The travel industry just can't get enough of bargain fares and budget deals at the moment. Joining the likes of Ryanair and Easyjet is bmi-baby, the newly launched subsidiary of bmi British Midland, whose logo, Tiny, champions low-cost flights to a comprehensive selection of European destinations. The interesting thing is it's not only money-conscious backpackers these carriers are targeting: they're going after the lucrative corporate market with a vengeance.

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